New California Law Allows Consumers More Control over Personal Data Privacy

GDPR

By Brian Shin A few years ago, Target developed predictive scores based on customer purchases and sent out targeted coupons.  Of the many predictive scores, Target developed a pregnancy score and sent baby coupons to a certain high school student.  Her father saw the coupons for baby clothes and cribs and was outraged.  He called Target angry accusing Target of encouraging his daughter to have children. He later called to apologize because Target was right, she was pregnant. Target has since changed the way they send out targeted coupons to…